changes offer new publishing opportunities and the potential for
increased competition. At Lexicon, we have been cultivating an
international outlook and skills in international marketing for
many years. We can offer our clients a depth of international
expertise that cannot be matched in our industry.
senior staff has extensive international experience in Europe,
Asia, Africa, and the Americas. Our staff can communicate comfortably
in six major European languages and has worked in nearly half
of the world's developed countries.
team can operate knowledgeably and effectively on a senior management
level with publishers and suppliers anywhere there is a market
for magazines and other published information.
our clients are publishers who operate in more than one country,
or who market publications internationally, Lexicon's strength
is its knowledge of the world markets and its demonstrated ability
to operate effectively on every continent. Our offices are staffed
by professionals who can provide complete, in-depth knowledge
of these markets and an improved access to the best available
has for many years maintained a strong presence throughout Canada
from its Toronto offices. We serve the major Western European
markets from our offices in Frankfurt and London. We have also
developed exclusive relationships with publishing experts throughout
the EC and Eastern Europe in order to give you even more local
market knowledge. Naturally, we can also support expansion-minded
European and Asian publishers from our offices in New York, Los
Angeles, and Washington, D.C.
publishers seeking to expand internationally are daunted by the
logistical, distribution, research, and language barriers. Lexicon
can provide extensive help with the details of international trade.
can help you analyze an international market. We can help you
take a publication to market internationally with the proper pricing,
advertising and distribution. If the situation warrants, we can
also help you find a suitable partner, agent or supplier.
fact, many aspects of the publishing process are not culture-specific.
The expertise our staff possesses in technology, printing, advertising
sales, production, fulfillment, planning and research can work
for you anywhere in the world, particularly when combined with
our global marketing skills.
is not by chance that Lexicon can field a global team; it is the
product of a long-standing commitment on our part to offer publishers
everywhere an effective international marketing arm. Since we
believe this a key area of opportunity in the coming decade, Lexicon
is continually enhancing its international focus. In short, we
have all of the resources to take your successful publishing venture
into the international marketplace.