recently, most publishers only dealt with computers to manage
their order processing, financials and, to a lesser extent, to
support their marketing efforts. Today, Publishers face a bewildering
set of system alternatives for every department in the organization.
of the directions being taken include:
the field sales force with portable PC's;
computer support for telemarketing departments;
direct link financial reporting from subsidiaries to home offices;
an integrated marketing database with substantial history on
customers, products, prices and ordering patterns;
page layout and other production activities;
real-time modeling and budgeting for all departments.
has been at the forefront of publishing technology since its inception.
With each New wave if automation, Lexicon has provided its
clients with a focal point for deciding not only what processes
to automate, but how.
trained staff of publishing technology experts has had experience
in every form of computing and communication technology, from
large order processing systems running on a mainframe to simple
design and layout programs running on a micro. In addition to
our technical expertise, we also provide our clients with in-depth
financial analysis which demonstrates exactly what benefits can
be derived from each level of expenditure.
and Implementation Methodology
a methodology geared to the successful selection and implementation
of computer based technology. Our methodology can be summarized
review of all department needs and requirements;
selection of a wide range of possible system suppliers;
of a detailed Request for Proposal;
of weighted selection criteria;
of implementation plans;
provides its clients with progress reports whenever major milestones
are reached. These reports provide updates on project status and
an opportunity to add or subtract elements from project.
benefits to be derived from Lexicon involvement in your system
and implementation program include the following:
highest level of technical and managerial expertise in all areas
of publishing technology;
proven methodology derived from 20 years of corporate publishing
for using technology that are pragmatic and immediately results-
clear-sighted view of the relative merits of technologies from
one vendor to another;
total understanding of costs and benefits.
has built its reputation on developing information systems recommendations
that work. We have no prejudices for one technology versus another.
Everything we do is geared towards your needs with the most appropriate
technology available and giving you the flexibility to make your
investments last well into the future.