|
Information
Systems
The
Information Matrix
Until
recently, most publishers only dealt with computers to manage
their order processing, financials and, to a lesser extent, to
support their marketing efforts. Today, Publishers face a bewildering
set of system alternatives for every department in the organization.
Some
of the directions being taken include:
- Automating
the field sales force with portable PC's;
- Providing
computer support for telemarketing departments;
- Providing
direct link financial reporting from subsidiaries to home offices;
- Developing
an integrated marketing database with substantial history on
customers, products, prices and ordering patterns;
- Automating
page layout and other production activities;
- Providing
real-time modeling and budgeting for all departments.
Lexicon
has been at the forefront of publishing technology since its inception.
With each New wave if automation, Lexicon has provided its
clients with a focal point for deciding not only what processes
to automate, but how.
Our
trained staff of publishing technology experts has had experience
in every form of computing and communication technology, from
large order processing systems running on a mainframe to simple
design and layout programs running on a micro. In addition to
our technical expertise, we also provide our clients with in-depth
financial analysis which demonstrates exactly what benefits can
be derived from each level of expenditure.
Selection
and Implementation Methodology
Lexicon employs
a methodology geared to the successful selection and implementation
of computer based technology. Our methodology can be summarized
as follows:
- Complete
review of all department needs and requirements;
- Careful
selection of a wide range of possible system suppliers;
- Development
of a detailed Request for Proposal;
- Development
of weighted selection criteria;
- Final
system selection;
- Contract
development;
- Development
of implementation plans;
- Project
management;
- System
sign-offs.
Lexicon
provides its clients with progress reports whenever major milestones
are reached. These reports provide updates on project status and
an opportunity to add or subtract elements from project.
The
benefits to be derived from Lexicon involvement in your system
and implementation program include the following:
- The
highest level of technical and managerial expertise in all areas
of publishing technology;
- A
proven methodology derived from 20 years of corporate publishing
experience;
- Techniques
for using technology that are pragmatic and immediately results-
orientated;
- A
clear-sighted view of the relative merits of technologies from
one vendor to another;
- A
total understanding of costs and benefits.
Lexicon
has built its reputation on developing information systems recommendations
that work. We have no prejudices for one technology versus another.
Everything we do is geared towards your needs with the most appropriate
technology available and giving you the flexibility to make your
investments last well into the future.
|
