|
Sales
and Marketing
In
today's world of superstores, with declining numbers of independent
booksellers, effective, creative selling and marketing is crucial
to your survival as a publisher. Just-in-time inventory is a reality
that has dramatic impact on the profitability of your publishing
program, impact that extends from the acquisition decision through
the sales, marketing, and fulfillment decisions. Understanding
today's critical bookselling environment is the first step in
profitably selling into it.
For
larger or smaller publishers, profit or non-profit, the question
of distribution is key: Should you set up your own systems or
should you use a distributor? What are the best alternatives to
provide you with what you need to make your way through this maze
of options?
Lexicon
has years of experience working with not only publishers, but
wholesalers and others within the sales and marketing process.
We have an intimate understanding of what publishers need to successfully
sell and market their books. Understanding that comes from knowing
what each link in the sales chain needs to make sales work.
Lexicon
can help you:
Set up the
appropriate sales systems and reports
Manage backlist
sales
Choose software
programs to track sales and marketing efforts
Establish
effective and competitive sales procedures and terms
Better track
your sales
Determine
how best to sell and help you negotiate terms with distributors
and vendors.
Formulate
incentive programs.
Formulate
complete marketing plans for one book or for your entire program.
Promote
and publicize your books to bookstores, libraries and other markets.
Tour your
authors.
To
offset risk in today's bookselling world, the trade book channel
must be augmented by other outlets and sources of sale, from
direct marketing to the establishment of new areas of sale,
including gift stores, educational supply stores and others.
Lexicon can help you reach these markets in a competitive way.
In
addition, we can help you understand and establish numerous
other outlets for the sale and exploitation of subsidiary rights,
including:
Book club
sales
Serial rights
sales
Foreign
rights sales
Condensation
sales
Audio rights
sales
Stamp-sheet
vendors
And many
more
Growing
sales is the key component to your ultimate success. Let Lexicon
put its expertise to work for you, whether your sales are in
the trade, from direct response, or from other specialized markets.
We can help you increase your sales with better controls, to
achieve greater results.
|
