Strategies & Design
1995, The Lexicon Group's consultants have been involved in helping
publishers establish their strategic plans for developing effective
web sites and assisting publishers in developing Internet-based
marketing plans to drive traffic to their sites.
realize the need to evaluate and act upon new publishing models
as information becomes more widely available and the barrier to
entry has all but disappeared. Our knowledgeable consultants can
- Develop an Internet strategy based on your publishing
- Create a successful web site strategy including graphic
design, content, currency, navigation, stickiness, and e-commerce.
- Recommend partnership opportunities to increase web site
- Develop an Internet marketing plan to increase site awareness,
solidify branding, and build relationships between your customers,
prospects and web site visitors.
- Analyze competitive forces in the marketplace and recommend
strategies to differentiate your publishing company and web site
in this crowded market.
- Suggest ways to resolve channel conflicts in the global
- Launch e-publications
addition, Lexicon is skilled at assessing e-book and on-demand
printing opportunities that are developing along side of the Internet.
The emergence of new Internet-based book distribution companies,
new electronic book formats as well as new print-on-demand kiosks
will significantly change the way books are delivered and read
in the future. Our experts can help you:
Evaluate this technology and the implications it can have on
your publishing business.
Understand the pros and cons of the different formats of electronic
the different encryption options for protecting your copyrights.
Provide competitive business models for digital delivery and
digital rights management.
invention of new technology has significantly changed the publishing
world in the past five years and if the pace continues, the next
five years will bring even more change, more challenges, and more
opportunity. Lexicon combines a deep understanding of your business
with the expertise of this new technology. We are ready to help
you take advantage of all the new opportunities available now
and in the future.